Multimodality of School Brochure

Isti Ramona Lubis; Anna Riana Suryani Tambunan; Rahmad Husein

doi:10.37110/jell.v9i01.199

Isti Ramona Lubis English Education department, Faculty of Language and Art, Universitas Negeri Medan
Anna Riana Suryani Tambunan English Education department, Faculty of Language and Art, Universitas Negeri Medan
Rahmad Husein English Education department, Faculty of Language and Art, Universitas Negeri Medan

DOI: https://doi.org/10.37110/jell.v9i01.199

Keywords: Multimodality, School, Brbrochure, Public Attraction

Abstract

This study aims to analyse the verbal and visual elements in a school brochure, namely the brochure of Yayasan Perguruan Sultan Iskandar Muda, North Sumatra. The brochure of this school was downloaded from the school's Instagram regard that's chosen aimlessly. The last result of the research reveals that the brochure has all general structure which is lead, view or display, emblem (verbal), announcement, enhancer, emblem (visual), and call- and- visit information. The finding of academy or school brochure completely supports all the theories of this research. The elements of this visual and verbal support each other and cohere to convey a communication to the anthology. The communication conducted to readers come more conclusive, and it attract their interest to school as the source of formal education.

References

Aiello, G. 2020. “Visual Semiotics: Key Concepts and New Directions”. In The SAGE Handbook of Visual Research Methods, edited by L. Pauwels and D. Mannay, 367–380. London: SAGE.
Amatullah,F., Rosa,R.N., & Fitrawati,F.( 2019). An analysis of multimodal in beauty product announcements. E-Journal English Language and Literature, 8(1), p.168- 177.
Anstey,M. & Bull,G.( 2010). Helping preceptors to explore multimodal textbooks. Class andLeadership Journal. 8 (16). Available at http://www.curruculum.edu.au/leader/helping_teachers_to_exoloring_multimodal.html?issueId=12141
Cheong, Y. Y. (2004). The construal of ideational meaning in print advertisement. In K. L. O’Halloran (Ed.), Multimodal discourse analysis: Systemc – funtional perspective (pp. 163-195). London: Continuum.
Halliday, M. A. K. (1994). An introduction to functional grammar (2nd ed). London: Edward Arnold.
Halliday, M. A. K. & Matthiesen, C. M. I. M. (2004). An introduction to functional grammar (3rd ed), London: Edward Arnold.
Amsteus, M., Al-Shaaban, S. Wallin, E and Sjöqvist, S. (2015), “Colors in Marketing: A Study of Color Associations and Context (in) Dependence”, International Journal of Business and Social Science, Vol. 6, No. 3, pp. 32-44.
Elliot, A. J., Maier, M. A., Binser, M. J., Friedman, R., & Pekrun, R. (2009). The Effect of Red on Avoidance Behavior in Achievement Contexts. Personality and Social Psychology Buletin, 35(3), 365-375
Spence, I., Wong, P., Rusan, M., & Rastegar, N. (2006). How color enhances visual memory for
natural scenes. Psychological Science, 17, 1-6.