Multimodality of School Brochure

  • Isti Ramona Lubis English Education department, Faculty of Language and Art, Universitas Negeri Medan
  • Anna Riana Suryani Tambunan English Education department, Faculty of Language and Art, Universitas Negeri Medan
  • Rahmad Husein English Education department, Faculty of Language and Art, Universitas Negeri Medan
Keywords: Multimodality, School, Brbrochure, Public Attraction


This study aims to analyse the verbal and visual elements in a school brochure, namely the brochure of  Yayasan Perguruan Sultan Iskandar Muda, North Sumatra. The brochure of this school was downloaded from the school's Instagram regard that's chosen aimlessly. The last result of the research reveals that the brochure has all general structure which is lead, view or display, emblem (verbal), announcement, enhancer, emblem (visual), and call- and- visit information. The finding of academy or school brochure completely supports all the theories of this research. The elements of this visual and verbal support each other and cohere to convey a communication to the anthology. The communication conducted to readers come more conclusive, and it attract their interest to school as the source of formal education.


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How to Cite
Lubis, I., Tambunan, A. R., & Husein, R. (2024). Multimodality of School Brochure. JELL (Journal of English Language and Literature) STIBA-IEC Jakarta, 9(01), 149-158.